About us

 Our brand name WIMINI is a coined word. When we were deciding the brand name, we shuffled letters from the name of native Hawaiian honeycreeper “IIWI” and added the first letter of "MIND" and "NATURE". From there, WIMINI was born.

WIMINI's illustrator, Yutaka Chino was born and raised in Tokyo. He moved from Tokyo to San Francisco bay area in 1989, then moved to Hawaii in 1992.

As Yutaka spends most of his spare time for surfing, and fishing, his graphic designs are based on everything in Hawaii’s nature, and inspired by Roy Lichtenstein, advertising characters and ukiyo-e or Japanese woodblock prints.

“Imperfect Perfection”

We handle graphic design and screen-making to printing in our small shop in Honolulu.  Each piece is unique, with slight variations in ink density and printing quality.

Every year, 92 million tons of clothing are discarded worldwide for various reasons, including minor imperfections.

Behind the perfectly uniform fruits sold in supermarkets, many visually imperfect but perfectly edible fruits are discarded.

The fruits sold directly by farmers at local markets vary in size and appearance. The products we create are similar to these farm-direct fruits.

Even what may seem imperfect in nature is perfect in its own way, showcasing its unique character.

We hope you enjoy our "Imperfection in Perfection."

 

MAHALO,

 

 

Contact：info@wiminihawaii.com